Church Technical Leaders: Jobs-to-be-done

Recently, I had the privilege of contributing an article for the Church Technical Leaders website where I discussed jobs-to-be-done theory and how it relates to the local church tech team, “What Motivates Your Team?“.

“As technical directors, we usually think in terms of what the church hires the tech team to do: run audio for live events, make videos, maintain infrastructure, etc. Have you ever considered what your volunteers are hiring your team to do for them? In other words, what is motivating them to serve in technical arts? If technical arts was a product, why would they be your customers?” From my article.

Keep thinking! Continue reading.