8 out of 10 are pretty good odds.
And knowing that 8 out of 10 people will say yes to an Easter invitation to church is a great statistic to build promotions around.*
One area of promotion is inviting the community to your Easter services. But the other one, a very important one, is mobilizing the congregation to invite their friends and family to church on Easter. For the last few years we have attempted to leverage this through a targeted campaign. Here is a campaign we did a few years ago. Afterward, if you’re interested, I’ll talk about the video and how it was made.